Empowering African Businesses

PRC , Agri Green partner to boost Agribusiness in Kenya

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By Brian Yatich

Property Reality Company (PRC), a real estate property firm in Kenya has on Wednesday signed a deal with Agri Green which will see it boost its Agribusiness projects as it looks to give Kenyans an opportunity to invest in farming and create employment opportunities.

According to Gacari, PRC CEO and Chairman, the company’s decision to work with the Israeli based company that designs, develops and implements turnkey agricultural projects was advised by Agri Green’s expertise in Agribusiness, making them the ideal partner for the project.

“We have piloted the agribusiness plots in some of our land, and we have been successful. It is on the basis of this that we enlisted a partner whose expertise is agribusiness. Agri Green brings on board years of experience, knowledge and the technical expertise to ensure that our clients are able to make the maximum profits from their land,” remarked Gacari.

“Investors will not only own pieces of land, but also this gives them the opportunity to become business owners, employers, and urban farmers,” he added.

The company was the pioneer in creating value addition to country side plots that were traditionally bought for speculation purposes, a trend that has been so successful that it has been adopted by other property businesses in Kenya.

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Speaking at the signing of the agreement, Green Arava’s Country Manager, Ofir expressed his elation at the unique opportunity that will see more and more Kenyans become urban farmers, through opportunities to invest in Greenhouses within the plots and have them fully managed on their behalf.

“We will adopt the latest farming technology within these plots of land and ensure that investors will gain revenue generation even as the property appreciates. We are delighted to be providing the agronomical support needed for successful harvests,” he said.

The partnership will see Agri Green be responsible for farm management, selection of cash crops to be cultivated, boreholes and storage facilities among other roles. The two partners will also provide market linkages upon harvesting.

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