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How National bank plans to reward customers on Valentine’s Day

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National bank (NBK) has said it will host loyal customers on Valentines weekend to a “yellow valentines,” as part of the lender’s national plan to reward its loyal customers.

 

The program will celebrate major transformations at the bank themed “yellow, the color of transformation,” across all its 80 branches countrywide.

 

Customers will be treated to yellow valentine gifts including yellow chocolate, yellow candy and yellow cupcakes at branches by yellow clad employees in a plan set to delight customers.

 

Customers paying for shopping with a National Bank Visa card will also be rewarded a 3 per cent discount

 

“At NBK we want to use this day to say a special ‘thank you’ to valued stakeholders and appreciate them for their support,” said Bernadette Ngara, NBK’s director of Marketing and Corporate Affairs.

 

“We are now in the critical final phase of a very successful transformation program that will get NBK to a top tier 1 bank. The special relationship we have our customers continues to turn in great results each year.”

 

Meanwhile, the bank has announced its chief executive Munir Ahmed will serve customers as a teller at a yet to be disclosed branch.

 

Munir launched the transformation program when he took over in 2013, an since then, the lender has seen the rebranding of the formerly green bank to a unique warm yellow identity- in addition to driving a total of 50 other change-focused projects at the bank.

 

NBK is today ranked Kenya’s 9th largest lender, with asset valuation having shot from Sh67billion in 2012 to Sh122billion in 2014.

 

The bank’s profits before tax(PBT) for Q3, 2015 rose to Sh 3.3Billion – the best performance in 48 years – a jump from Sh2.43 Billion in 2014 from Sh1.8 Billion in 2013 and Sh729M a year earlier.

 

The bank is set to announce its audited full year 2015 results next month.

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Business Journalist since 2009, has worked for Financial Post, Standard Media Group, Business Journal and People Daily.

Chief Editor at The African Business Fortune Magazine.

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