Coca-cola bets on new brand to consolidate Kenyan market
Beverage Coca-Cola Thursday launched Coca-Cola Zero Sugar, in a bid to modify its brand portfolio and further extend its market share.
Coca-Cola Zero Sugar will be available more outlets in 300ml RGB, 500ml, 1.25Lt PET and 330ml Cans.
The launch of Coca-Cola Zero Sugar is in line with the “One Brand” Strategy which seeks to help consumers choose whichever Coca-Cola suits their taste, lifestyle and diet, enabling them to enjoy the company’s beverages.
Speaking during the launch, Coca-Cola Country Manager Kenya, Satyajit Ram said,” To drive sustainable growth for our brands will require a continued strategic shift in how we think about growth and how we continuously satisfy the needs of our consumers.”
Lucy Oduor, Coca-Cola Marketing Manager Kenya added that as part of the brand’s strategy, they are making choice easier and simpler for those who love the great taste, upliftment and refreshment of the Coca-Cola brand .To provide choice among consumers there will be two Coca-Cola variants in the market; Coca-Cola Original Taste and Coca-Cola with Zero Sugar.
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