Kenya Commercial Bank (KCB) Group has been named Africa’s top social media brand in the banking segment, according to Africa Brand Index Rankings.
The lender was ranked position one for its outstanding use of social media platforms in customer engagements. In the new rankings the Bank has improved to position 20 overall in the Top 25 African Brands on Social Media.
KCB Group chief executive Joshua Oigara said with the increased brand awareness online, KCB has been keen to leverage on social media to meet its business objectives as well.
“Social Media has grown from being a mere digital channel for “socializing” to one of the most powerful digital marketing tools for products and brands. It has also proven to be a very cost-effective way of communicating to a global audience,” said Mr Oigara.
The bank managed to wade off competition from among other recognized regional banks in the category included GT Bank, First bank, Ned Bank and First National Bank
The Africa Brand Index is a listing of the most successful brands on the continent on social media, according to key metrics such as community growth, content engagement, sentiment and dozens of others.
Last year KCB Group was named the winner for “Best Use of Social Media by a Financial Institution in Africa” during the Social Media Africa Awards in Lagos Nigeria for the banks use of social and digital media as a means of mobilization and awareness sub-platform for deepening access to and enhancing the use of Social Media and to facilitate the clear-cut awareness about its positive impact.
KCB has presence in six African countries with a wide network of over 240 branches.
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