Kenyatta’s kin picked to lead Africa’s Meetings and Conventions Association
….Ms. Nana Gecaga to spearhead Africa’s business meetings’ agenda in the global arena
Kenyatta International Convention Centre (KICC) Managing Director Ms. Nana Gecaga has been elected Deputy Chairperson of the International Congress and Convention Association (ICCA) –African Chapter for a two-year term.
ICCA is an international body which represents the world’s leading suppliers in handling, transporting and accommodating international meetings and events. It comprises of 1,100-member companies and organizations across the world.
The African chapter has about 50 members and plays a pivotal role in developing and growing the local meetings and events industry and enhancing the global competitiveness of the continent.
As the Deputy Chair, Ms. Gecaga will work with her colleagues in the ICCA Africa chapter to position Africa as a prime business conferencing destination and showcase the potential of the continent to host big events. Africa has a great deal of potential in the meetings and conference business and her efforts will be dedicated in helping Chapter members exploit this potential to increase the number of meetings that Africa hosts.
Commenting on her new role, Ms. Gecaga said she will use the influential post to further position Kenya as an attractive destination for conference tourism also known as Meetings, Incentives, Travel, Conferences and Exhibition (MICE) Tourism.
“Key will be to showcase Kenya and the continent’s capabilities to host large conferences and events. Africa is ready to do business with the world. With the right in-country partnerships, member countries are able to host major events and as ICCA Africa Chapter, we will work to ensure we raise this profile,” said Ms. Gecaga.
She noted the need for event organizers to work with the right people and suppliers, who are ICCA Africa members.
Some of the objectives of the African Chapter as the voice of Africa in the global meetings world include increasing Africa’s market share of the global meetings industry, extracting more business between countries on the continent, growing & nurturing the people within the industry and creating a positive image about Africa as a unique and inspiring destination for international meetings and events.
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