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Toyota launches new Hilux, Fortuner brands in Kenya

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By Corespondent

Toyota Kenya, Kenya’s top automobile firm, has introduced the all-new generations of Toyota Hilux and Toyota Fortuner.

The Toyota Hilux – best-selling pick-up truck in Kenya – goes into its 8th generation while the Fortuner SUV begins its second generation.

“The New Hilux and Fortuner models have been designed for Kenya, focusing on changing personal preferences, lifestyle, infrastructural, technological and agricultural advancements,” said Sachio Yotsukura, Toyota Kenya’s Managing Director.

The new models come with fresh new designs, new technology and better performance; which has been a strong point of the Toyota brand for decades.

The Hilux model has maintained its popularity in Kenya and has become one of the best-selling models for Toyota Kenya. It currently enjoys the highest percentage in the 4X4 pickup market segment in the country for many years.

“Toyota has indeed redefined what it means to drive a Hilux. It is an experience that not only focuses on performance but also comfort and design, ensuring that you have most pleasurable driving experience while tackling difficult urban and rural terrain,” said Mr Yotsukura.

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The New Fortuner has been regarded as the ‘must-have’ model for a Kenyan that seeks a luxurious SUV that is tough and powerful, yet uncompromising on comfort.

“It has a more distinctive, sleek yet bold and powerful design with an impressive exterior allowing it to fit perfectly in the bush while exuding the good looks for city streets,” he added.

Speaking during the same event, Ambassador Dennis Awori reiterated Toyota Kenya’s commitment to support and grow local auto business by aggressively expanding branches and appointing authorised dealers to ensure availability of spare parts and ease customers reach to repair services.

“This is evidenced by the recent opening of our new Ngong Road branch and recent appointment of our Hino dealer in Machakos and upcoming Toyota branches in Eldoret and Kisumu next month,” he said.

The All New Toyota Hilux and Fortuner will be available at all showrooms nationwide from today onwards.

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