Be Forward returns to Kenya
Kenya’s motor vehicle industry is expected to grow by 15 per cent in 2018 according to the Kenya Motor Industry Association (KMI). Companies such as Swedish brand, Volvo, French car maker, Peugeot and German-based car maker, Volkswagen have established local assembling in efforts to meet the growing motor demand in the country.
From Left: Be Forward Kenya Sales Account Manager, John Mutahi and Be Forward Japan Africa Market, Oceania and Carribean Islands Sales Manager, Takahiro Ono present the dummy key to Kenneth Kipkemei, a car dealer in Nairobi after he won a car courtesy of the company holiday raffle held in December 2017. Be Forward will offer discounts to customers to enable them accommodate taxes.
Japanese auto export company, Be Forward has re-launched Kenyan operations after years of absence.
The company which sells and exports used cars and auto-parts to over 152 different countries globally through its online site seeks to widen its customer and marketer base in Kenya by training and capacity building for potential partners.
The move by the company comes at a time the industry is faced by challenges including increased taxation imposed on certain second hand type of car imports as well as recent proposals by the Kenya Revenue Authority (KRA) to further lower age limit for imported cars from the current eight years to five years in an effort to promote local assembly. Most dealers have since opposed the move.
“There are challenges but we hope the government has good intentions,” said Be Forward Sales Account Manager John Mutahi.
During the event, Kenneth Kipkemei, a car dealer in Nairobi walked away with a brand new Toyota Prado after participating in a Christmas Holiday raffle in 2017.
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