Kenya Breweries Limited (KBL) has rewarded 10 consumers of its selected spirit brands with a quarter acre of land each under the just-concluded Jijenge na Ka-Quarter promotion.
The national consumer promotion was open to consumers of spirit brands Kenya Cane, Smirnoff Vodka, Gilbeys Gin, Richot Brandy, Popov Vodka Chrome Vodka and Kane Extra.
Speaking during a ceremony to reward the final batch of winners, KBL’s Managing Director, Jane Karuku said that the promotion aimed at offering an innovative and meaningful reward aligned to the needs and aspirations of consumers.
“This promotion presented an opportunity to connect with our consumers and celebrate their continued support over the years. We aim to continue innovating not only in our product offering, but also how we engage with consumers,” Ms Karuku added.
The promotion ran from July to October 2017. Besides the 10 land prize winners, 10 other consumers also walked away with a KSh50, 000 prize each, in addition there were a total of 42,000 daily winners of KSh500 during the promotion. The innovative promotion marked a shift from traditional prizes showcasing KBL’s continued commitment to enhancing the consumer experience signified by this promotional campaign investment.
To stand a chance of winning, consumers needed to purchase a 250ml bottle of any of the seven spirit brands; then send the unique code under the crown via SMS to 21450.
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