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M-PESA targets visually impaired customers with new voice platform

by: Category: Banking & Finance, East Africa, Economy & Politics, Featured, In Focus A+ / A-

Safaricom Monday announced the launch of M-PESA services for visually impaired customers.

Dubbed interactive voice response (IVR), the new service will mean that customers can now access the mobile money services by dialing 234, then selecting the “M-PESA Services” option, followed by the “M-PESA Balance” option. This will then allow customers to enter their PIN and have their balances read out to them.

“Tremendous gains lie in being able to enhance the ability to integrate of persons with disabilities into every aspect of political, social, economic and cultural life. Our vision at Safaricom is to Transform Lives, and we hope that this latest innovation will enable more visually impaired customers on our network to have control over their M-PESA accounts,” said Joseph Ogutu, Director – Strategy, Safaricom.

The platform will initially allow customers to query their M-PESA balances, with additional M-PESA services gradually being introduced in coming months.

Previously, visually impaired customers transacting on the service have had to depend on the assistance of other persons to make transactions. This has exposed them to the risk of being defrauded in the process, and also meant that they sometimes to have reveal their M-PESA PINs to other people.

By accessing M-PESA through an Interactive Voice Response platform, customers can now ascertain their M-PESA balances before and after making transactions.

Safaricom involved a focus group consisting of visually impaired customers in development and review of the service.

“When I have a basic feature phone, withdrawing or sending money has been quite an issue. I try to work with trust. We are excited by this innovation, which has been long overdue. It gives us independence and now we go ahead and transact without revealing our PIN,” said Jonah Simba, IT Program Officer, Kenya Union of the Blind.

The service has been made possible through Safaricom’s investment in a voice biometric platform. The new platform will allow the firm to innovate around a number of its services by enabling customers to voice–interact with a number of services.

Safaricom is also implementing a number of programs that will allow visually impaired customers to access smartphones at more affordable price points. The devices enable customers to access mobile services and applications through voice recognition software. This empowers visually impaired smartphone users to further unlock the value of mobile technology.

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