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StarTimes rolls out subscriber loyalty program

by: Category: East Africa, Economy & Politics, Energy, Featured, In Focus, Regional, Retail, Technology A+ / A-

Pay Television Company StarTimes Media Friday announced a new reward programme that will see subscribers enjoy upgrades to higher bouquets at no extra cost as well as bonus airtime upon renewal of their monthly subscriptions to a bouquet of choice.

The move is an effort to grow the company’s subscriber’s retention rate while extending benefits to dormant ones thereby encouraging account re-activations.

StarTimes Vice President Mr. Mark Lisboa said that for every subscription made on the Basic bouquet, customers will enjoy a week long automatic upgrade to the Classic bouquet, while for every Classic Bouquet subscription, they will enjoy a week’s access to the Unique Bouquet at no extra cost.

“We have introduced this loyalty programme to enable our subscribers to access more premium channels at no extra cost thereby extending more value for less. We continue to enable more and more households across Kenya to enjoy affordable digital television since we established our operations in Kenya five years ago and are committed to growing our service offering going forward,” said Mr. Lisboa.

StarTimes subscribers who renew their packages before the expiry are also set to enjoy 10 per cent bonus airtime in addition to the week-long upgrade to a higher bouquet.

These incentives will equally be extended to the satellite television customers where for every month subscribed on Smart bouquet, subscribers will enjoy a week on Super Bouquet at no extra cost while getting access to the 10 per cent bonus airtime once the package is renewed before its expiry.

StarTimes offers affordable bouquets to its digital terrestrial subscribers ranging from Sh599 for the Basic bouquet with access to over 40 international channels, Classic at a cost of Sh 999 per month with access to over 60 international channels and Sh1, 499 for unique bouquet with access to over 75 international channels.

Satellite television customers equally enjoy a range of channels including over 70 channels on the Smart bouquet that retails at Sh 899 and Super bouquet which retails at Sh1, 499 per month with access to over 100 channels including select high definition channels.

 

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Business Journalist since 2009, has worked for Financial Post, Standard Media Group, Business Journal and People Daily Chief Editor at The African Business Fortune Magazine Hobbies: Singing, Interacting and Reading Comics
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