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Tuskys eyes festivities for growth with reward campaign

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Regional retailer Tusker Mattresses Limited is all set to usher the festive season in style with the launch of a Kshs 60 million Customer reward programme.

Rolled out under the Tuskys Deals Poa initiative, the leading retailer becomes the first formal player in the supermarket space to unveil a mega Christmas season reward campaign this year. The campaign will see Tuskys customers across the country standing a chance to win one of the 20 motor vehicle grand prizes on offer among other attractive prizes.

Speaking when he confirmed the launch of the Tuskys Deals Poa campaign, Tusker Mattresses Group CEO Mr. Dan Githua said the firm is projecting a more than 30 per cent growth this festive season. The formal retail market, he noted had suffered a late festive season kick-in due to the prolonged electoral activity.

As part of the firm’s strategic marketing plans, Tuskys has also extended a discount scheme for Gift Vouchers this festive season across its branch network in Kenya (57 branches) and Uganda (7 branches). The number of orders placed for gift vouchers by local institutions he noted has grown 100 per cent with gift voucher revenues expected to hit the Kshs 700million this year.

The launch of the Tuskys Deals Poa customer reward programme is also expected to herald the dawn of a new page for the local retail sector which is expected to enjoy accelerated recovery following a depressed climate this year.

The launch of the campaign, Githua added is also a showcase of growing retailer-supplier relations as the reward programme is supported by scores of key supplier brands including: Nice & Lovely, Colgate, Sta Soft, Persil, Dettol, Jik, Coke, Minute Maid, Monster, Ilara, Tuzo, Delamere, Imperial Leather, Morning Fresh, Glade, Baygon, Menengai, Von, Blueband, Tena, Golden Fry, Kabras, Pearl, Ranee, Rina, Captain Cook, Dormans, Peptang, Orchid Valley, Dawaat, Nuvita, Johnson & Johnson, Sapil, Shirleymay, Aquafresh, Hanan, Countryside Dairy Fresh, Savanna, Butterfly, Proctor & Allan, Sa  msung, Luminarc, and Philips among others.

“The retail front is exhibiting a positive rebound following the electoral period among other challenges and we hope to encourage further growth through such reward campaigns for our loyal customers,” Githua said, adding that, “The invaluable support of our suppliers has seen us enhance our mutual partnerships for the ultimate benefit of the consumer.”

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Commenting on the firm’s gift vouchers discount scheme, Githua disclosed that local corporate organisations appear to have embraced such tools as their preferred festive season reward coupons. Organisations that have placed their customized Gift Voucher orders include: Coca-Cola, NHIF, BIDCO Africa, Britam, Hilton Hotel, KCB, HELB, Standard Chartered Bank, MPESA Academy, KICC, STANBIC Bank, Bamburi Cement and the Standard Group.

“Tuskys has been selling gift vouchers for the last 10 years with the high season being the main sales period. We have seen a huge increase in the number of corporates purchasing gift vouchers this year. The growth is up above 100%,” said Githua.

Globally, the National Retail Federation recently announced that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year.

“Our forecast reflects the very realistic steady momentum of the economy and overall strength of the industry,” NRF President and CEO Matthew Shay said.

“Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.”

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