The maker of consumer and industrial Audio and video products and car electronics has announced serious intentions to grow its EA market
Pioneer Gulf FZE, has unveiled a new range of its cutting-edge car entertainment products as it seeks to increase its East African market share.
The 14 new advanced models launched by the company in Nairobi consist of head units, DVD Receivers, car speaker twitters.
The new products range has captivating added features in the brand’s original apps like Pioneer ARC and AppRadioLive which are installed in an individual’s iPhone and Android phones offering a new style of in-car entertainment – targeting both personal drivers and PSV vehicles, commonly denoted as matatus.
What’s more these products allow listeners to have a feel stream of their favorite music with MIXTRAX to create nonstop mixes with DJ effects and light pulsing to music beats. It also has pick and play your favorites among millions of streaming selections.
The advanced twitters (TS-S20C), small in size and very flexible during installation is also bound to excite the Kenyan market. The twitter comes with a bigger, heavier and magnetized version targeting the fledgling and LOUD music lovers, but also not limited to matatus.
Pioneer Gulf Assistant Marketing Manager, Prasanna Kumara, said the company targets an improved sales in its key EA markets and particularly Kenya – buoyed by last year’s impressive sales that shot up by 30 percent.
“Last year’s performance soon after the launch of the products our sales grew by between 25 and 30 percent and riding on that we are optimistic the market will be receptive of the advanced products,” Kumara said in an interview, Tuesday.
The firm said it will look to consolidate its regional markets while at the same time focusing on Kenya, a market it considers a key hub for its regional operations.
Pioneer Gulf General Manager, Muralidhar M. said the firm is optimistic of increasing its market share by over 50 per cent in the coming year riding on its competitive pricing model and high quality products.
“We have a decent market share in Kenya and we are definitely looking into growing it as well as our other markets in Uganda and Tanzania,” he said.
Subsequent review(s) and relevant photos of the launched products to follow on Wednesday
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