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Malawi: TNM, Kirusa partner to run new mobile App

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Mobile operator Telekom Networks Malawi (TNM) in collaboration with Kirusa, has launched the InstaVoice, Celeb and Sports services.

The new service will allow TNM subscribers to manage their missed calls, voicemail and voice messages over the InstaVoice app.

The app, according to TNM, allows the user to respond to missed calls and voicemails, through text as well as rich media through its chat-like interface.

Daniel Makata, TNM Chief Officer - Consumer Services says the new addition will offer flexible communication features to TNM subscribers seamlessly in Malawi and across the world.

TNM describes InstaVoice Celeb as a service that links celebrities and their fans together by getting celebrities to use the voice blogging feature to deliver messages instantly to the fans, creating a “Voice Twitter” like experience.

Some of the famous celebrities on TNM’s InstaVoice Celeb include musician Dan Lu, internet personality Alpha Sky aka Alpha Dude and Big Brother Amplified finalist, Lomwe.

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InstaVoice Celeb is a unique service that brings celebrities and their fans together. Using the voice blogging feature, celebrities express their emotions and share their joyous and challenging moments on a regular basis; the voice messages are delivered instantly to the fans, creating a “Voice Twitter” like experience.

Makata added: “TNM is nurturing Malawians’ urge to remain continually updated in the fields of sports and entertainment, through smart content partnerships. Kirusa platforms have helped us connect with local celebrities and further enabled celebs to keep in touch with their Malawian fan base.”

Surinder S. Anand, VP of Product Management, Kirusa said: “This partnership is the result of Kirusa’s pursuit of excellence, and consistency to ensure quality in products, services, and support. Kirusa and TNM will be marketing a cobranded InstaVoice app to users in Malawi.”

Telekom Networks Malawi was established in 1995 as a joint venture between Telekom Malaysia, and the then government owned Malawi Telecommunications Limited (MTL). In April 2007, Telekom Malaysia sold its 60 per cent majority stake in TNM. TNM is now wholly Malawian owned.

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