The company got into the tractor business to take over the Kenyan dealership of SAME Deutz-Fahr, an Italian manufacturer of agricultural equipment.
“Our entry into the Agriculture sector was informed by our commitment to enhance agriculture and farming mechanization in Kenya. Agriculture remains a crucial backbone of Kenya’s economy.” said Simba Corporation CEO, Adil Popat during the SAME open day ceremony.
“We are excited to have a chance to contribute to the country’s most important industry – agriculture- through the Simba Corp Agricultural Division. We will spare no expense to ensure SAME Tractor owners enjoy world class services across our network,” he added.
The firm said it has laid out an elaborate market penetration strategy as part of its business development efforts. The newly created Simba Corp Agricultural Division allows SAME to offer nationwide service; genuine spare parts; a broad distribution network and tractor tracking solutions.
Also commenting during the launch, Simba Corp Agricultural Division Brand Manager, Robin Schalch said, “Our models are built with simplicity of design, unsurpassed reliability, outstanding fuel economy and minimal maintenance requirements.”
Simba Corp Agriculture Division will provide backup support for SAME through Simba’s branches in Nairobi, Mombasa, Kisumu and Kisii, nationwide mobile service workshops as well as an extensive dealer network across the country for customers’ convenience.
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