Japanese vehicle maker Isuzu motors has taken full control of its brand share in the market after acquiring a majority stake of 57.7 per cent in General Motors East Africa (GMEA) from the parent company General Motors Co.
The vehicle manufacturer said yesterday in Nairobi that it is making the investment move with the intention of expanding its commercial vehicle production, enhancing quality and sales in the EAC market, while maintaining its overwhelming share of its make, built by GM.
The transaction will now see GMEA relinquish its stake to Isuzu and assume management operations as the largest individual shareholding in the business
Isuzu Motors (TSE 7202) and General Motors Co. (NYSE:GM) have reached an agreement that Isuzu will invest in General Motors East Africa as it seeks to expand its commercial vehicle production and sales in Eastern Africa.
Since its establishment in 1975, GMEA has been engaged in assembly and sales of Isuzu-badged light and mid-duty trucks and buses, and import and sales of Isuzu pickup trucks and Chevrolet passenger cars. GMEA has maintained the top share in Kenya’s commercial vehicle market for five years since 2012.
Isuzu will acquire 57.7 per cent of the GM-owned GMEA stocks to become a subsidiary of Isuzu Motors. As the result, GMEA’s company name will be renewed in April, 2017. The new name will be ‘ISUZU EAST AFRICA’.
Isuzu will make this investment aiming at further quality improvement, vehicle sales expansion and aftersales service enhancement. For these purposes, Isuzu will provide the company in East Africa with as much assistance as possible in the fields of personnel training, manufacturing technique and enhancement of Aftersales business.
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