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Toyota unveils 7-seater RUSH in the Kenyan market

Toyota Kenya Chairman, Ambassador Dennis Awori (left), Toyota Kenya Managing Director, Arvinder Reel (centre) and Toyota Kenya Vice Chairman, Toyoki Kuno (right) pose with the 2018 Toyota Rush vehicle model that was launched in the Kenyan market today. Priced at KSh. 3 Million inclusive of taxes, the car becomes Kenya’s most affordable full-feature SUV that targets the discerning car owner and enthusiast who is keen on buying a brand-new vehicle at a relatively reasonable price.

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Toyota Kenya Thursday unveiled its new Sports Utility Vehicle (SUV), the Toyota Rush, in a move is said will disrupt the country’s used and new SUV market segment and address the existing new cars market gap in the country.


Priced at Sh3 Million inclusive of taxes, the all-new Toyota Rush becomes Kenya’s most competitively priced full-feature SUV that targets the discerning car owner and enthusiast who is keen on buying a brand-new vehicle at a reasonable price.


This comes as recent industry data shows a surge in sale of brand new cars in the market buoyed by enhanced consumer spending in the market and a favorable macro-economic environment that has boosted spending power.


Speaking during the launch event, Toyota Kenya Managing Director, Mr. Arvinder Reel has said Toyota Rush was created to provide an affordable, zero-mileage alternative to prospective SUV buyers who are looking for a vehicle with ideal all-terrain performance, ride comfort, interior comfort, safety, versatility and most importantly, ample space.


Mr. Reel said, “We have studied the market and realized that prospective car owners in Kenya are looking for vehicle that perform well both in urban and off-road settings. Toyota Rush is an affordable full feature SUV that meets that aspiration at the fraction of the cost of importing a used SUV. With superior features both on and off-road, the all new Rush is sure to be appreciated by all customers.”


The Rush has a front-engine, rear-wheel-drive (FR) layout that enables the large tires and high ground clearance needed for its solid all-terrain performance. The new SUV boasts a 1.5 litres In-line 4-cylinder petrol engine with Dual Variable Valve Timing-intelligent (VVT-i) that provides enough power and good fuel efficiency.


It is a roomy three-row 7-seater SUV in a compact body offering ample loading and storage space which allows flexible seat arrangement; a perfect fit for an active lifestyle. The Rush’s all-terrain performance provides nimble and powerful responses on rough roads and gradients, with a high degree of manoeuvrability on narrow roads that makes every day driving easy and comfortable.


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Its small minimum turning radius ensures good manoeuvrability on all types of roads. The highly rigid body, ample suspension stroke and rear stabilizers ensure the stable steering and ride comfort needed to prevent fatigue on long trips.


Toyota Rush has an ample array of safety features to ensure driver and passenger peace of mind. For maximum safety the all new Toyota Rush is fitted with 6 SRS airbags for both driver and front passenger, side airbags for the front seats, and SRS curtain shield airbags covering front, 2nd and 3rd row seat passengers.


Toyota Rush has Collision safety (passive safety) features include a sturdy body structure, as well as active safety features which include Vehicle Stability Control (VSC) and Hill-start assist control (HAC) systems to help provide safety during routine driving. The new model has an Anti-Lock Brake System (ABS) that prevents the vehicle’s tyres from locking up and skidding in emergency braking situations thereby maintaining steer-ability and tyre grip.


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