Empowering African Businesses

JKUAT Students Win 2015 Unilever Idea Trophy Innovation Competition

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DSC01908By Steve Umidha

Winners to represent Kenya in the African competition in South Africa.

Jomo Kenyatta University of Arts andTechnology (JKUAT) University has produced the winning team for this year’s Idea Trophy inter-university innovation competition.

An entry by Diana Mugo, Ann Mwende and David Warui was declared the best at the IdeaTrophy finals held at the Unilever Kenya head offices in Nairobi, beating over 500 students from 20 participating universities. The contest, launched in August this year by Unilever, required students to generate innovative ideas on creating brand awareness and growing product usage among their peers in target institutions.

The trio’s winning campaign was based on Rexona brand and centered on re-igniting self confidence among their peers as a way of shaping their goals in life. The winners and the runners up will battle it out with other African peers to represent the continent at a global stage.  Second position was taken by students from Kenyatta University, while third position went to Moi University.

The contest focuses on the development of personal and entrepreneurial skills among undergraduates and admits student teams of three from public and private universities.

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Unilever CEO for East Africa Marc Engel commended the winners for their creativity. He said the experience gained from the competition would play a big role in shaping their careers.  “Entrepreneurship and innovation are integral to a country’s sustainable growth. Through Idea Trophy we are fostering these values and skills with Kenya’s future leaders” added Mr Engel.

The finalists will travel to South Africa for the African Idea Trophy competition in January 2016. In addition, they will get the chance to work with Unilever sales and marketing teams and get mentored through the Unilever Future Leaders Programme.

The Idea Trophy competition was launched 2012 and has continued to celebrate entrepreneurship and teamwork among students. Last year’s edition was won by the University of Eldoret.



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