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Coffee Meets Bagel is a San Francisco—based dating and social networking service. Ong also investing.


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Coming from a family of entrepreneurs, Kang was working for JP Morgan when she wanted to start her own business. Together with her two sisters, they started Coffee Meets Bagel, the Millennial dating app that stresses slow dating compared to hook-up counterparts like Tinder and Bumble. What influenced your decision in changing career fields? My sisters and I always knew that we wanted to start a business together. It was very inspiring, particularly my dad, because he ran a pretty sizable business which he built from ground up with his brother.

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It seems like Seattle is home to more and more tech companies by the day — and today is no different. The company has hired individual employees in cities scattered across the U. The office will be in the Westlake WeWork in Seattle for the time being and Kang said she expects it to grow, potentially opening a full office in the coming years.

The san francisco startup that wouldn't bite on $30m 'shark tank' tease

Coffee Meets Bagel is a dating app, and Kang said its secret sauce is how it curates the dating experience. Its approach grew out of research she did while getting her MBA at Harvard — she studied how people make connections over social networks, specifically in the dating realm, and she found some interesting patterns.

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The most obvious was the of users, and particularly engaged users, on dating services: The vast majority are men. The s showed that creating a good user experience for women was a must for a new dating service.

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Coffee Meets Bagel was founded a few months later by the Kang sisters: Arum, her twin sister Dawoon and their older sister Soo. Kang explained that women tend to prefer to have matches curated for them instead of sifting through lots of profiles and that men prefer the opposite, according to research on the industry. To try to satisfy everyone, Coffee Meets Bagel sends up to six curated matches to women on the platform each day and up to 21 curated matches to men.

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Those s are tweaked slightly for LGBT users who may are interested in partners of the same sex. And in heterosexual matches, women must make the first move to start an interaction.

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The online dating space is crowded, to say the least. Coffee Meets Bagel is up against established players, like Match. Kang says the goal of Coffee Meets Bagel is far different from offerings like Tinde because they are catering to different connections — Tindr is aimed at a fun, immediate interaction while Coffee Meets Bagel wants to be the go-to resource for creating long-term relationships.

Dating app coffee meets bagel of ‘shark tank’ fame opens seattle office, its first beyond the bay area

That leaves the company up against established players like Match. The challenge is the negative perception of online dating that far precedes the app and its compatriots.

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Single people, even millennials, say the still prefer to meet people offline rather than try to find a partner through a network or app. Kang is so optimistic, she envisions a time when people will get to know each other and even have their first few dates in a dating app or another online platform.

Coffee meets bagel ceo on turning down $30m on shark tank, working with family, and pursuing her dream

Seattle teen entrepreneurs sell their health-tech startup and take a break from college. Coffee Meets Bagel Photo It seems like Seattle is home to more and more tech companies by the day — and today is no different.

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Coffee Meets Bagel works to make the dating experience better for women using the platform. Coffee Meets Bagel Photo via iTunes.

Making a name for yourself in a crowded space

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